Page 97 - EM EXPORT MAGAZINE PERFUMERY EDITION

COMPANY

The company includes a research and “The creation of a perfume is not only an art, but an intimate
development laboratory, curated personally and shared experience which enriches both the creator and
by Rosa Vaia, and a vast area of production the client. Every essence, every molecule, every note has the
and packaging, warehouses and offices. This power to evoke hidden memories, transforming each encounter
type of organization allows giving he client an into a silent dialogue between emotions and fragrances.
all-round service with a tailor-made approach: Each perfume is a journey of the soul, a dance between the
from the conception to the creation of the past and the present. It is a rite of connection and mutual
fragrance, via the consultancy of evaluators
specialized in supporting the creative process. understanding, where every drop becomes a word in an
From the moodboard to the naming, up to olfactory story. The final perfume is not only an accessory, but
help in choosing the right partners to obtain a symbol of elevation of the brand and of shared beauty,”
all the elements that can complete the project: emphasizes the Master Perfumer Rosa Vaia.“
bottles, caps, sprays, boxes, labels and printing.
Every detail has to reflect the target, the philosophy and the
values of the individual brand. Standing out is the key to success A wide and structured repertoire of products
on a saturated market. Thus, Vieffe Noselab, in perfect balance
between tradition and innovation, can offer a service which, Vieffe Noselab is not only able to create unique fragrances for
without losing sight of the precepts of haute parfumerie, is brands, but can also create original olfactory logos for different
in step with the times and benefits from the expertise of types of business, as well as being active in the sector of
professionals and the best methods and technologies in the olfactory marketing, creating scents for special events.
creative and formulative sector. Each project is “sculpted” down The vast repertoire of products that the company can produce
to the tiniest detail, taking into account the needs and wishes includes fragrances for the body, home fragrances, perfumed
of the client, like a block of marble from which a unique and waters, essences in oil, essences for cosmetics, essences for
unrepeatable work of art is sculpted. “The creative process candles and fragrances for cars and boats. Starting from the
is what distinguishes a creator of artistic fragrances from a selection of raw materials, continuing with the mixing in alcohol
maison where there are only pre-established libraries therefore to then go on to the initial test on mouillettes and the subsequent
able to offer a fairly ample number of pre-made fragrances, one on people, Vieffe Noselab can listen and respect the vision of
already ready, without the possibility of personalization and the client without changing its nature, on the contrary, elevating
customization. it to the maximum to then “enclose“ it in a bottle.

The company, which has obtained certifications ISO 14001:2015 and ISO 9001:2015, is in Via Nuova Sirignano
“Standing out is the key to Area PIP, 83020 Quadrelle (AV). www.vieffenoselab.com | info@vieffenoselab.com

success on a saturated market”

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