Page 158 - EM - Export Magazine Perfumery Edition

COMPANY

wORLD Of bEAuTy

HIGHLIGHTING INTERIOR BEAUTY SINCE 1969

It was in 1969 that Florence Guardigli, a ingredients intervene in the gradual (with the exception of 10 references) and
visionary woman, created her laboratory improvement, in total respect of the the vast majority are vegan and halal.
nestling in nature with the idea of using skin, the environment and nature. The formulas respect the ecosystem
formulations with high titres of natural The experience and expertise is using and are produced according to the
active ingredients, an unusual practice at aromatherapy, remedies based on herbs guidelines of maximum sustainability.
that time. Each product was developed and the use of micro-encapsulated fresh World of Beauty products are paraben
to relieve and remedy problematic skin native cells have allowed World of Beauty free, paraffin free, cruelty free, efficacy
conditions, With the passing of the years, to become a leading cosmetics brand. tested, microbiological certified, because
the company is now led by Florence’s Today it can boast of an international the aim is to give our customers high
daughter, Annalisa Gramellini, together presence, present in 52 countries, from quality products respecting nature
with her husband Walter Tirindelli who is East to West and is used in the best and animals. World of Beauty is today
responsible for sales abroad. thermal spas, clinics and beauty salons. internationally recognized as the most
The philosophy of the brand is now With several international certifications, effective and professional Phyto-Aroma
focused on the awareness of the the products are organic and natural Cosmeceuticals.
importance of loving oneself. The
company’s products contain natural
ingredients with patented international Thanks to highly advanced ingredients
technology aimed at helping every skin
type, formulated with careful research and formulas, this Italian family business
into the deepest causes that change
the appearance of the skin. These has reached high international goals

At Cosmoprof North America, held this summer in Las Vegas, World of Beauty won
an award in the “green and Organic” sector for its Slim Shape Body Pants, effective
anticellulite soaked pants/leggings, ideal for a body draining treatment.
The pair of Natural Cotton Leggings are
soaked in natural lipolytic concentrate
formulated to minimize the imperfections
of edematous-fibrous cellulite and to
promote the elimination of waste and
toxins. They give compactness, elasticity
and drainage visible from the very first
applications. Ready for use and reusable,
they are ideal for draining treatments of the
legs. Ecosustainable in the respect of nature
and the environment, they can be reused
up to 20 times. This award is a source of
great satisfaction for an Italian company in
a highly competitive international context.

156