Page 69 - Export Magazine

Japan Medical, a Japanese health and personal care chain,
also uses AI technology to assist customers in selecting health
and beauty products. Brands entering this market may benefit
from a similar innovative approach.

The emerging “skinification” trend means products
across all segments containing skincare-inspired
ingredients are also gaining attention.

Local brands in Taiwan are striving for better positioning
in segments like dermo-cosmetics, selective care, and
professional care/spas. Retailers like Cosmed and Watsons
are competing in the health and personal care sector.
Popular categories among local operators include
anti-ageing products, organic items, and complementary care
with an aesthetic focus. Some operators incorporate French
formulations or ingredients to expand their product range.
Cosmed has broadened its services to attract
an ageing population, but it faces challenges such
as a shortage of pharmacists and high labour costs.
Fragrance is also benefiting from rising trends, New entrants into this sector may encounter similar issues.
with growing demand for scents in daily products such As more consumers become digitally savvy and e-commerce
as room sprays, hand wash, bath oil, and hair mists. continues to grow, adopting an omnichannel approach
Neutral and woody scents are sought after, emphasising the is recommended for brands to stay competitive.
importance of differentiation for brands entering this market. The implementation of the Cosmetic Hygiene
Leveraging technological advances is vital, especially and Safety Act and5 restrictions on animal testing
as both older and younger consumers increasingly in 2019 are important considerations for brands
buy products online. Brands like Shiseido Taiwan entering the Taiwanese market. Partnering with experts
have set themselves apart by successfully using familiar with these regulations is essential for success.
technology to enhance the retail experience In conclusion, the dynamic and diverse Asian market,
with digital elements and encourage consumer coupled with consumer openness to new products,
interaction and social media sharing. presents exciting expansion opportunities.
Shiseido Taiwan has implemented AI technology to examine However, a thorough understanding of the landscape
customers’ skin and recommend suitable skincare products, and adherence to local regulations are crucial
building trust and loyalty among younger consumers. for thriving in this competitive market in Asia.

For more information on how IL Brand Consultancy can help you successfully expand your brand
into different markets, please contact us on info@ilbc.co.uk or visit our website at www.ilbc.co.uk.